New Balance x Concepts 998 Made in USA C-Note
Concepts and New Balance mark the 10th anniversary of the MADE in USA 998 ‘C-Notes Only’ with a special reintroduction of the classic collaboration. Originally released when the one hundred dollar bill was redesigned to include hues of blue and reissued to the public on October 8, 2013, the 998 ‘C-Note’ takes cues from the century note with a familiar green accented by off-white tones, bright blue, and metallic copper. It also speaks to the ubiquity of cash even in today’s increasingly digital payment-based world. The sleek, angular 998 silhouette features a classic mesh upper, complemented with suede overlays, toe guard and heel counter. Special features of this release include a co-branded embroidered tongue and sockliner, Concepts branding at the vamp, and custom packaging. Released in 1993, the 998 was the first shoe to utilize ABZORB cushioning. This revolutionary step forward in shock absorption was matched visually with a sleek update to the classic 99X series look. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. The Concepts x New Balance MADE in USA 998 ‘C-Note’ will launch globally on October 5th on cncpts.com, and in Concepts locations in Boston and NYC.