New Balance 550 Rich Paul Forever Yours
Agent and CEO Rich Paul shows off exactly why his influence is industry defining with his second collaborative take on the 550, inspired by youthful, all-encompassing feelings of affection. The ‘Forever Yours’ 550 combines elevated material construction with a palette of purple, pink, and navy blue. The 550’s standard leather upper is swapped out for suede, rendered in a soft yet striking shade of purple. This soft, luxurious approach to the 550’s classic court style is rounded out with graphics featuring the collection’s romantic imagery and co-branded details.