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Yeezys returning to Footlocker and other retailers in August
Adidas Yeezy Sneakers Poised for Return at Foot Locker and Other Retailers
After a brief hiatus, Adidas' highly coveted Yeezy sneakers are set to make a comeback at various retailers, including the global sneaker chain Foot Locker. Speculations about the potential Yeezy restock surfaced on Twitter, hinting at the return of multiple iterations of the popular Yeezy Boost 350 V2 and the Yeezy Slides in August. This development comes after Adidas severed ties with the artist formerly known as Kanye West, leading to the removal of Yeezy products from shelves. However, recent efforts by Adidas to repurpose its remaining Yeezy inventory, coupled with the possibility of donations to combat racism and antisemitism, signal an intriguing turn of events in the sneaker landscape.
Rumors of Yeezy Restock Surface
The buzz around the return of Yeezy sneakers was ignited on Twitter, with @Roszko72, a reliable source for sneaker news, being among the first to hint at the potential restock. According to the reports, sneaker enthusiasts can look forward to encountering the popular Yeezy Boost 350 V2 and Yeezy Slides at Foot Locker and other sneaker stores in August. While anticipation mounts among fans, official confirmation from the retailers is still pending.
Adidas' Parting of Ways with Kanye West
The history of Yeezy sneakers is intertwined with the creative vision of Kanye West, who played a pivotal role in their design and popularity. However, in October 2022, Adidas decided to terminate its partnership with the artist due to a series of antisemitic comments and public expressions of dissatisfaction with the brand. Following this fallout, Foot Locker also removed Yeezy products from its shelves and online platform, announcing its decision not to support any future Yeezy product drops.
Adidas' Financial Impact Post Split
The fallout from the Adidas-Ye split was not without financial consequences. During Adidas' 2023 Q1 stockholder meeting in February, the brand's CEO, Bjørn Gulden, revealed that the company incurred a substantial loss of $441 million in the aftermath of the separation. However, the brand's decision to repurpose its remaining Yeezy stock proved instrumental in mitigating further financial losses. Had Adidas chosen not to pursue this avenue, it could have faced operating losses of up to $772 million.
Adidas' Philanthropic Efforts
In an effort to add a positive dimension to the situation, Adidas announced in May that it would be selling its leftover Yeezy inventory with a notable commitment. A significant portion of the proceeds from these sales will be donated to organizations actively working to combat racism and antisemitism. This move aligns with the brand's commitment to addressing social issues and supporting meaningful causes through its business ventures.
Awaiting Official Confirmation
As of now, the reported Yeezy restock at Foot Locker and other retailers remains unconfirmed. While the rumors have generated excitement, sneaker enthusiasts eagerly await official announcements from the retailers involved. As the situation unfolds, updates on the Yeezy restock will be closely monitored and shared.
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