Table of Contents
Yeezy Mafia Makes a Return
YEEZY MAFIA, a group of sneaker resellers known for covering all things Adidas YEEZY, has returned to social media after a five-month hiatus. The group went silent after Adidas announced it was cutting ties with Kanye West due to allegations of antisemitism.
Rumors of a reunion between West and Adidas have been circulating since February, but neither party has confirmed anything. YEEZY MAFIA is optimistic about the future and has hinted at community activities, but not necessarily a reunion between West and Adidas.
Adidas' CEO Bjørn Gulden caused controversy when he praised Kanye West as one of the world's most creative people. Additionally, Adidas is faced with the problem of handling the $500 million worth of unsold YEEZY inventory it still holds. Therefore, while reconciling with Kanye West could potentially help Adidas financially, they must consider its impact on their brand's reputation.
If Adidas and West reunite, their partnership is expected to have undergone significant renegotiation. As a result, the world is eagerly anticipating what will happen next.
In order to find out what happens next, follow @SwiftSole for more news and download our App.