.Swoosh to release the OF1
.Swoosh to release the OF1
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.Swoosh to release the OF1

Alex L
1 year ago

Nike is set to release its "Our Force 1 Collection", which pays homage to the brand's 50-year history, on its web3 platform .SWOOSH. The collection features two types of OF1 Boxes: Classic Remix and New Wave. Classic Remix showcases heritage details, while New Wave features never-before-seen AF1 designs. Multiple entry points to purchase an OF1 Box will be available to ensure fairness and equity, with the boxes being sold on SWOOSH.NIKE via First Access and General Access sales for .SWOOSH members. However, these boxes are non-fungible tokens (NFTs), not physical components.

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Nike's move into web3 through .SWOOSH could introduce the technology to a broader audience and benefit Polygon, the blockchain with which Nike has partnered. The .SWOOSH program serves as a platform for Nike's virtual creations, such as a marketplace for buying and trading virtual collectibles, and as a membership layer via its domain, "swoosh.nike." The digital wearables created by Nike will be interactive and wearable in video games or other immersive experiences. Safety and security are essential priorities .SWOOSH, and the program will offer IRL events focused on education and virtual design mechanics.

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While .SWOOSH offers a new way for Nike to build a community and change the customer journey, but it may not benefit RTFKT NFT owners. Nike's focus on inclusivity and accessibility in this program launch reflects its commitment to these goals. The .SWOOSH platform is built by Nike Virtual Studios, a new Nike division whose team includes 45 individuals across various functions.

For more information on .SWOOSH, users can follow the NVS team's Instagram handle, @dotswoosh, and visit the platform's website. Users can register and find FAQs on https://welcome.swoosh.nike. Announcements for future activations, collections, and visions can be found on blog.swoosh.nike or by downloading the Lucky Trader App to receive notifications of updates on .SWOOSH.

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