.SWOOSH AF1 '404' HJ1060-400 Releasing April 23rd
.SWOOSH AF1 '404' HJ1060-400 Releasing April 23rd

Unveiling the "404 Error" Air Force 1: Bridging Digital and Tangible Realms

Building upon the success of the Air Force 1 Low Tinaj in October 2023, Nike's .SWOOSH, a web3-powered hub, is gearing up to introduce its latest real-world sneaker, the "404 Error" Air Force 1 Low. This forthcoming release represents a fusion of digital innovation and physical sneaker culture, marking Nike's continued exploration into the metaverse landscape.
 

.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”
.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”

 

.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”
.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”

In response to the emergence of the Web3 movement, Nike embarked on a journey into the virtual realm with the launch of dotSWOOSH in 2022. Designed to engage forward-thinking collectors with digital offerings, dotSWOOSH quickly gained momentum. Despite its virtual endeavors, Nike remained steadfast in its commitment to tangible releases, recognizing the enduring appeal of physical products in the ever-evolving sneaker landscape.
 

.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”
.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”


Embracing Digital Inspiration

Dubbed the Air Force 1 "404 Error," this upcoming sneaker draws inspiration from the familiar error pages encountered by internet users. Adopting a minimalist design approach, the shoe prominently features the error message "The requested upper is not found. Try again." printed in a simple font on the heel. Adding subtle touches of customization, specialized insoles and tongue labels contribute to the unique aesthetic of the design.
 

.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”
.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”


Reflecting on Design Heritage

Characterized by a seamless construction in vibrant blue patent leather, the upper of the Air Force 1 "404 Error" pays homage to the iconic Air Force 1 Supreme released in 2006. This deliberate design choice not only commands attention but also evokes a sense of nostalgia among seasoned AF1 collectors. By infusing elements of heritage into contemporary releases, Nike celebrates its rich design legacy while pushing boundaries in innovation.
 

.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”
.SWOOSH X NIKE AIR FORCE 1 LOW “404 ERROR”


Accessing Exclusive Opportunities

To facilitate a smooth and hassle-free purchasing experience, interested buyers are encouraged to register as dotSWOOSH members before April 18th. Members will gain SNKRS Exclusive Access to the Air Force 1 "404 Error," receiving timely notifications via email and push notifications when the shoes become available for purchase on April 23rd. This exclusive access ensures that enthusiasts can secure their coveted pair without encountering any digital "404 Error" pages along the way.

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