Palace Skateboards x Evisu: A Fusion of Streetwear Icons
Palace Skateboards, the iconic London-based skate label known for its irreverent style, is back in the spotlight this Spring 2024 with another exciting collaboration. Following its nostalgic partnership with GAP, Palace teams up with Japanese denim powerhouse Evisu to create a collection that captures the essence of '90s street culture.
A Tribute to Underground Cool
The Palace x Evisu collaboration pays homage to the heyday of '90s fashion when Evisu's baggy jeans and distinctive seagull logo defined underground cool. This collection reimagines those iconic designs with a modern twist, featuring denim pieces adorned with playful rolling dice prints that reflect the adventurous spirit of both brands.
Signature Styles with a Twist
From panelled trucker jackets to generously cut five-pocket jeans, the collection showcases Evisu's premium raw Japanese denim in a range of timeless silhouettes. In addition to classic denim pieces, the collaboration introduces jorts (jean shorts), collared cardigans, and co-branded t-shirts, blending Palace's streetwear aesthetic with Evisu's heritage craftsmanship.
Beyond Clothing
The collaboration extends beyond apparel to include lifestyle accessories like reconstructed tote bags, custom dice sets, and intricately embroidered caps. Each item reflects the collection's theme of casual rebellion, offering fans a chance to embrace the spirit of '90s street culture.
Bringing the Collection to Life
To celebrate the launch, Palace and Evisu present a dynamic video campaign starring Detroit-based musician John FM. Directed by Rollo Jackson, the campaign captures the gritty energy of Detroit's streets, with appearances by emerging artist Hi-Tech and Palace pro skater Jamal Smith, showcasing the collection's raw, energetic vibe.
Release Details
The Palace x Evisu Spring 2024 collection drops on April 19 at 11 a.m. EST, available online and in select Palace and Evisu stores. This collaboration not only honors the legacy of streetwear innovation but also celebrates the enduring appeal of '90s denim culture. Stay tuned for updates on the collection and exclusive access to the drop by downloading the Swiftsole mobile app.
