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J Balvin x Jordan 3 Rio sneak peek
J Balvin Unveils New Air Jordan 3 "Rio" Collaboration
In a recent surprise appearance on the New York City basketball courts, J Balvin, the Colombian music sensation, turned heads by teaming up with NBA star Jimmy Butler for an impromptu outdoor basketball game. While this celebrity matchup in itself was enough to grab attention, it was J Balvin's choice of footwear that stole the spotlight. The superstar revealed his fourth collaboration with Jordan Brand, the highly-anticipated Air Jordan 3 in an exclusive and never-before-seen "Rio" colorway.
The ongoing partnership with J Balvin and Jordan Brand
This collaboration marks a continued partnership between J Balvin and Jordan Brand that began in December 2020 with the release of the vibrant Air Jordan 1 "Colores Y Vibras." The momentum continued with the Air Jordan 2 in 2022 and reached new heights in 2023 with the launch of the Air Jordan 3 "Medellín Sunset."
The details and backstory of the design
Scheduled to hit the shelves next year, the "Rio" edition of the Air Jordan 3 holds a special significance for J Balvin as it is named after his son, born in June 2021. The shoe boasts a sleek and sophisticated all-black design that contrasts strikingly with accents in solar flare and total crimson abyss colors. The upper of the shoe is elegantly covered in black leather, with grey elephant print overlays gracing the toe and heels.
What sets this collaboration apart are the unique elements that connect the design to J Balvin's son, Rio. The midsole features a mesmerizing multicolored gradient, adding an artistic touch to the classic silhouette. The translucent heel tabs proudly showcase J Balvin's logo, emphasizing the personal touch he's brought to this collaboration.
Release details and retail pricing
The release is scheduled for Summer 2024 and will be available at select retailers and online through Nike SNKRS app. The retail price for this exclusive footwear piece is set at $250 USD.
