A Long-awaited alliance as Adidas x Fear of God Collection finally releasing after 3 years
After an almost three-year anticipation since its announcement in late 2020, the inaugural adidas x Fear of God Collection is finally making its way onto shelves. Jerry Lorenzo, the visionary behind Fear of God, and the Three Stripes are unveiling Fear of God Athletics, marking the third pillar alongside FOG mainline and ESSENTIALS within the brand's architecture established in 2013.
Unity and diversity in Design is the philosophical core of Fear of God
Fear of God, as conceptualized by Lorenzo, mirrors the unity and diversity inherent in the highest being's nature and design. The collaboration with the iconic Three Stripes solidifies this trinity, as Jerry Lorenzo infuses his distinct design elements into sportswear silhouettes for Fear of God Athletics. The collection emphasizes relaxed proportions and premium materials, featuring a predominantly black and beige color palette. Standout pieces include the suede fleece poncho, the French tricot fabric goalie jersey, and the heavy polar fleece hoodie.
A Journey of Collaboration coming from Nike to Adidas
Jerry Lorenzo's journey with Fear of God Athletics began with a vision pitched to Nike in 2015. After an official collaboration with Nike that birthed the fashion-forward basketball shoe, the Nike Air Fear of God 1, Lorenzo's plans for Athletics with the Swoosh were abruptly canceled. Undeterred, he explored collaborations with other brands, ultimately reaching out to Adidas through his contacts at Yeezy. This move marked the beginning of a new partnership, launching Athletics and positioning Lorenzo at the helm of Adidas Basketball.
A "Mark of Faith" displaying triump through tattoos
In a symbolic gesture, Lorenzo got the Athletics logo tattooed on the nape of his neck—three thick vertical stripes, a "mark of faith" representing his journey through the competitive sneaker market. Despite the challenges, Lorenzo's dream of Athletics materialized, solidifying his role at Adidas Basketball.
The path to independence as Jerry parts ways with Adidas Basketball
Last year, Fear of God announced Lorenzo's departure from Adidas Basketball. Citing a need for a fresh strategy and alluding to creative differences, Lorenzo expressed his commitment to only releasing products he wholeheartedly stands behind. The move paved the way for the upcoming Fear of God Athletics collections, representing a new chapter for the brand.
A Sneak Peek into the Future: Fear of God's Immersive Shopping "Experiences"
As racks of upcoming Athletics collections fill the Fear of God office, the first drop is scheduled for December. Lorenzo's disdain for the term "pop-up" manifests in his vision for temporary shopping "experiences" worldwide, aiming for spaces that feel "eternal when you walk inside." The collection features Fear of God's signature silhouette, with oversized short-sleeve hoodies and puffy warm-up jackets in earthy tones.
Prepare your calendar and wallet for the Fear of God Athletics Collection release date and retail pricing
The much-anticipated adidas x Fear of God Athletics Delivery 1 Collection is on the horizon, offering enthusiasts a blend of athleticism and distinctive design. With the release date set for December 3, 2023. The collection will be available on fearofgod.com and the CONFIRMED app, offering a range of prices from $200 for the performance jersey tee to $700 for the car coat.