Nike has officially confirmed that Kevin Durant has agreed to a lifetime endorsement deal. Durant, together with his long-time manager, Rich Kleiman, founded the Boardroom, a media network that announced the news. The basketball star expressed his excitement for the future and pride to be included in the exclusive company of athletes with a lifetime deal.
Some notable athletes who have signed similar deals with Nike include LeBron James, Michael Jordan, and Cristiano Ronaldo.
Durant initially signed with Nike in 2007, and his first signature shoe, the Zoom KD 1, was launched a year later, with a new KD model released annually since then. In 2014, Durant had an offer from Under Armour, but Nike countered it to keep him.
The company has also supported Durant's charity work in creating and renewing basketball facilities and courts in underserved communities.
Nike's EVP of global sports marketing, John Slusher, expressed his enthusiasm for continuing to serve the next generation of athletes alongside Durant. With this new lifetime deal, you can now expect more Kevin Durant Nike sneakers to release in the entirety of Nike's future. This news follows soon after the early leaks about the rerelease of the 2012 Nike KD 4 in 2024. Stay tuned for possibly even more retros of classic Nike KD sneakers.